A little bit about us

We’re as local as you are

Challenge was formed in 1998 in an initiative by Fletchers who saw an opportunity in the New Zealand fuel supply industry to create an independent retailer network. The goal was to create a network that could compete with the big four corporate fuel entities.

With an emphasis on service that is built on the independence and unique nature of our owner-operated stations, and because it is New Zealand owned, Challenge quickly became a force in the industry offering matching fuel services with a local community feel.

With Farmlands as its partner, the Challenge network continues to grow year on year in New Zealand.

Challenge stands for Kiwi independence, value for money, down-to-earth service and being genuine with our customers.

The majority of Challenge sites are independently operated by people who aim to provide the warm, personal and friendly service you deserve.

For the fourth time in five years, the Challenge network has won the Canstar Blue Award for Overall Customer Satisfaction.

Find out more about Challenge.